3 Signs That Your Business Needs to Rebrand
Why a Rebrand is Necessary for
Your Growing and Ever-changing Business
To the DIYers and entrepreneurs who feel unaligned with their brand, this is a sign! Our businesses are always developing as we step into new seasons of life that offer new opportunities and shifts in our priorities. The changes that come with growth impact the way that your brand and website speaks to people. This is why a rebrand is in your future!
A website that no longer reflects you and your business is confusing, right? If you’re someone who has a bubbly and energetic personality, your brand personality and messaging should accentuate those qualities.
YOU are your business! You’re the CEO. A brand and website that doesn’t communicate who (and where) you are in your business is visible to the digital world.
If you do your own branding and website, there are a few drawbacks with the DIY route.
Here are questions to ask yourself:
Have you really dug deep into your brand’s focus and strategy?
Are dream clients flooding you with inquiries?
Are your messaging and visual storytelling consistent?
I get it. You DIY your brand and website probably because you’re not ready to make that investment early on in your business or you know you’ll save money with a website template. Listen, even if you’re tech savvy, design is important to understand when you DIY. Let’s be real, brand presentation matters! When your brand is consistent, your revenue increases!
Here are signs that a rebrand is in your future:
1. You’ve outgrown your brand.
It’s not a question of if, it’s a question of when. If this is you, there are multiple reasons that your brand isn’t working anymore. Your offers, values, and the way your business evolves can lead to a brand personality that doesn’t fit your new brand.
You’re killing it if your business is expanding!
Outgrowing your brand can be good for your business! For example, making a pivot to focus on photography mentoring could be the next step in your business. Your brand accommodates growth!
You don’t have to ditch the old brand entirely! There are still parts of your old brand that are important to your new brand.
2. You’re not attracting those dreamy clients.
Do you feel like you’re attracting the right people? To get dream clients knocking on your door, your brand design and strategy need to connect to your audience. We craft a new brand design and strategy that speaks to your audience and makes them feel a connection to your business.
Seriously, I believe that brand and website design have the power to sell! It really comes down to understanding your audience at a deeper level. What are their values? What makes them buy?
3. You aren’t reaching your revenue goals.
Eye-catching design and brand messaging that speaks straight to your dream clients will reel them in and make them more likely to buy. Visuals matter to customers and that’s an undeniable fact!
Improved financial performance stems from stand-out design whether you sell products, services or a combination. According to McKinsey and Company’s report, companies that excel in their industry measure their design performance, make design a focus for all departments, constantly listen and test based on their website visitors, and have a stellar user experience. These companies double their revenue from their adapting design and strategy!
So yes, it’s true that a rebrand increases year-to-year growth. You can increase your revenue too! Let’s make it happen!
