Our Journal
We believe in order to change the world we must always be open to new ideas.
Peruse our best practices for marketing and design, musings about the world, tips on running ethical and sustainable businesses, and much more. We think it’s important to note that we believe in the continual learning, growth, and stretching of our minds and worldviews. With that in mind, our viewpoints may shift over time.
We ask that you not only welcome this but do the same.
How My Empathy Makes Me a Better Designer for Nonprofits
When I left my cushy advertising design job to pursue nonprofit work, that’s when I really realized how deeply I cared. But over the years and late nights pushing pixels for big Ad, I realized something: I hated it. I wanted to feel like my work was making a difference.
Turning Your Programs Page into a Donation Funnel
Is your nonprofit's programs page doing more than just sharing info? From impactful stories to seamless donation buttons, we’re sharing how to turn your programs page into a powerful fundraising tool.
5 Key Pillars for Building a Powerhouse Website
Looking to take your website to the next level? Let’s talk about the key elements that make a site truly powerful and how they can help you connect with your audience in meaningful ways.
Balancing Representation and Imagination in Icon Design
Icons can go beyond literal representation to strike a powerful balance between symbolism and imagination, evoking emotion, telling a story, and sparking curiosity in branding.
Web Design Trends: Just Trendy, or Truly Impactful?
Web design trends are constantly evolving, but the best ones go beyond just looking trendy—they enhance functionality and improve user experience. In this post, we’ll explore how modern design elements like grids, sticky navigation, and unique animations are not just stylish but can create more structured, user-friendly, and immersive digital experiences.
The Human Side of Fundraising
When it comes to nonprofit fundraising, success often lies in balancing empathy, strategy, and genuine human connection. Jason Brown, Director of Operations - US at Kutoa Project, shared his insights into the evolution of fundraising, the importance of human capital, and how to create lasting relationships with donors.
Client Spotlight: Delma from Inti The Label
We love our clients. So we wanted to highlight one for Valentine’s! Meet Delma Silva, the owner of Inti The Label, a specialty gender-neutral children’s clothing brand. She hired Sereth to design her brand identity, e-commerce website, and email marketing.
Reframing Nonprofit Language & Storytelling
We often see language and storytelling tropes that we believe to be damaging for communities, individuals, and the work of nonprofits as a whole. It’s time to change the narrative.
What’s the Cost of Design on your Organization?
When we say “cost of design” we don’t mean these literal costs like your transactional expenses. We mean what you’re not getting due to poor or less-than-adequate design.
The Power in Original Art and Design in Storytelling
Come watch me illustrate this dragon for my annual Chinese New Year party invite while I talk to you about originality in art + design.
Our Favorite Website Design Projects of 2023
This year has been a year filled with creativity, innovation, and countless opportunities to push the boundaries of web design and make the digital world a more inclusive, equitable, and better place to live in. As we stand on the cusp of 2024, we wanted to take a moment to highlight a few of our favorite websites that have defined this year.
Our Favorite Brand Identity Projects of 2023
At Sereth Design we are honored to have worked with some incredible clients whose work inspires us daily. Getting the opportunity to design their websites and refine their digital corner of the world is a honor and responsibility we do not take lightly. Here are our favorite brand identities launched this year.
Elevate Your Brand with Effective Presentation
Capturing the attention of your audience is more crucial than ever. While having a good idea or mission is the foundation of your business, without effective communication and a strong visual presentation of your offerings, your brand can fall short. In this newsletter, we'll explore the relationship between design and copywriting, and how leveraging this dynamic duo can not only enhance the immediate impact of your brand but also contribute to its longevity.
Crafting Authentic Copy for Socially Conscious Brands
Consumers are not just looking for products or services; they are seeking brands that align with their values and contribute positively to society. Here’s a comprehensive guide on how to effectively connect with your target audience and convey your commitment to social responsibility.
Sereth Design’s work selected among The Best Website Designs of 2023 by DesignRush
This year, we’re proud to share that we were selected among the Best Website Designs of 2023 by DesignRush for our work on a favorite website design: Camera Shy Photography. Camera Shy is a photography studio in the greater Salt Lake City, Utah area. Through their website we were able to capture the essence of timeless and authentic photography that helps preserve milestones. Our whimsical yet bold layouts capture attention and draw the user’s eye into their photography.
Creating a Donor-Friendly Website
When it comes to fundraising for non-profits, having a donor-friendly website can make all the difference. A website that is easy to navigate, visually appealing and provides donors with the information they need can increase donations and engagement. Here are some tips to create a donor-friendly website.
Choosing the Right Website Hosting Platform for Your Nonprofit
One of the foundational elements of a successful online presence is selecting the right website hosting platform. With numerous options available, it can be overwhelming to decide which one is best suited for your nonprofit's needs. Here’s some tips on how to decide.
How to Craft an Inclusive and Accessible Website Experience
Not everyone experiences the web in the same way. To ensure that the digital landscape is truly inclusive, we have to prioritize accessibility.
What Type of Photos Your Nonprofit Business Needs
Non-profit organizations have an essential role in our communities, and photography plays a significant role in telling their stories. A well-planned photoshoot can help non-profit organizations to showcase their work, raise awareness, and even attract donations. In this blog post, we’ll share some of the type of photos we see as we’re designing websites, campaigns, and marketing that every nonprofit needs to have!
How to Design Sustainable Plastic-Free Packaging
In recent years, there has been a growing movement toward more sustainable packaging design. As consumers become more aware of the environmental impact of packaging, companies are starting to respond with innovative and eco-friendly alternatives. One of the most important steps companies can take is to reduce or eliminate the use of plastic in their packaging.