Defining the Who, What, Why, and How of your Non-Profit Business
Defining the foundation of your organization
As a non-profit organization, it is crucial to define the "who, what, when, where, and why" of your business. These aspects provide a foundation for your organization and help you communicate your mission and impact to stakeholders. In this field guide, we will focus on the "who, what, why, and how" of your non-profit business and how you can redefine them to create warmth from within.
Here are top questions to ask when defining your Who, What, Why, and How’s:
Who?
The "who" of your non-profit business refers to your target audience, beneficiaries, and stakeholders. It is essential to identify who you are serving and why. To redefine the "who" of your organization, start by asking yourself the following questions:
Who are we serving?
Who are our stakeholders?
Who is our target audience?
Who is benefiting from our services?
By answering these questions, you can redefine the "who" of your non-profit business and ensure that your mission aligns with the needs of your target audience.
What?
The "what" of your non-profit business refers to your services, programs, and impact. It is essential to define what you do and how you create impact. To redefine the "what" of your organization, start by asking yourself the following questions:
What services do we offer?
What programs do we provide?
What is our impact?
What makes us unique?
By answering these questions, you can redefine the "what" of your non-profit business and communicate your impact to stakeholders.
Why?
The "why" of your non-profit business refers to your mission and vision. It is essential to define why you do what you do and what motivates you. To redefine the "why" of your organization, start by asking yourself the following questions:
Why do we exist?
Why are we passionate about our work?
Why is our mission important?
Why should people support us?
By answering these questions, you can redefine the "why" of your non-profit business and inspire stakeholders to support your mission.
How?
The "how" of your non-profit business refers to your strategies, processes, and operations. It is essential to define how you achieve your mission and create impact. To redefine the "how" of your organization, start by asking yourself the following questions:
How do we create impact?
How do we measure success?
How do we allocate resources?
How do we engage stakeholders?
By answering these questions, you can redefine the "how" of your non-profit business and ensure that your strategies align with your mission.
By communicating your mission and impact to stakeholders, you can inspire support and create positive change.
Redefining the "who, what, why, and how" of your non-profit business can create warmth from within. Start by asking yourself the questions above and redefine the foundation of your non-profit business.
For more education on Strategic Alignment…
You can also watch our latest Youtube video with Alejandra McPherson from Ale Now Design where we talk about the Importance of Strategy for Non-Profits.
And if you need more guided help defining your WWWWH's…
We offer Brand Strategy where we help you uncover and highlight your unique assets and position yourself to achieve long-term results. This is done before any Visual Branding and Website Design to ensure clarity! Reach out to us to set up a free discovery call where we can chat about if a strategy intensive is right for you and your organization!
And if you have any other questions or just want to say hi, send us an email and we'd love to connect with you!
