Our Journal
We believe in order to change the world we must always be open to new ideas.
Peruse our best practices for marketing and design, musings about the world, tips on running ethical and sustainable businesses, and much more. We think it’s important to note that we believe in the continual learning, growth, and stretching of our minds and worldviews. With that in mind, our viewpoints may shift over time.
We ask that you not only welcome this but do the same.
How My Empathy Makes Me a Better Designer for Nonprofits
When I left my cushy advertising design job to pursue nonprofit work, that’s when I really realized how deeply I cared. But over the years and late nights pushing pixels for big Ad, I realized something: I hated it. I wanted to feel like my work was making a difference.
What’s the Cost of Design on your Organization?
When we say “cost of design” we don’t mean these literal costs like your transactional expenses. We mean what you’re not getting due to poor or less-than-adequate design.
Elevate Your Brand with Effective Presentation
Capturing the attention of your audience is more crucial than ever. While having a good idea or mission is the foundation of your business, without effective communication and a strong visual presentation of your offerings, your brand can fall short. In this newsletter, we'll explore the relationship between design and copywriting, and how leveraging this dynamic duo can not only enhance the immediate impact of your brand but also contribute to its longevity.
What Type of Photos Your Nonprofit Business Needs
Non-profit organizations have an essential role in our communities, and photography plays a significant role in telling their stories. A well-planned photoshoot can help non-profit organizations to showcase their work, raise awareness, and even attract donations. In this blog post, we’ll share some of the type of photos we see as we’re designing websites, campaigns, and marketing that every nonprofit needs to have!
How to Launch a Nonprofit Website from Scratch
If you're starting a nonprofit organization, creating a website is a crucial step in establishing your online presence and reaching potential donors and volunteers. Here are the steps to take to launch a nonprofit website from scratch:
How to Communicate Impact through your Website
Communicating impact is key to gaining support and building trust with your audience. A website is a powerful tool to showcase your impact and engage with your community. So it's super important to know how to effectively communicate to viewers through your website. Here are some tips on how to effectively communicate impact through your website.
How I Became a Designer for Nonprofits
This is the story of how I, Esther (the founder + leader designer at Sereth Design), became a creative director and designer for nonprofits + brands that give a crap.
Maintaining Long-Term Relationships with Donors
As I talk to nonprofit owners, a recurring theme is the struggle to retain donors for long periods of time. People often opt for a one-time donation, or cancel their recurring subscription a few months in. Why is that? The short answer: they don’t feel connected anymore.
Women’s Business Enterprise National Council Certification
Sereth Design, a full service graphic design, website design and development studio, is proud to announce national certification as a Women’s Business Enterprise by the Women's Business Development Center - Midwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States.
Defining the Who, What, Why, and How of your Non-Profit Business
It is crucial to define the "who, what, when, where, and why" of your business. In this field guide, we share questions to ask yourself to help define your WWWH’s to strengthen your foundation.
How to Drive Conversions through your Donate Page
If you run a non-profit organization, then you know that donations are a huge part of keeping your organization running. However, just having a donation page on your website isn't enough to attract donors. You need to actively drive conversions to your Donate page. But how exactly do you get people to GO to your Donate page and actually hit support?
Mobilizing Community Engagement through Versatile Touchpoints
By utilizing a variety of touchpoints, you can create a buzz and generate excitement around your cause AND make sure that you’re getting new eyes on your work through various venues. The key is to find the right mix of touchpoints that work for your organization and your audience.
How to Know When You Need to Reevaluate Your Design System
Even the most well-designed systems can become outdated or ineffective over time, especially as audience expectations and preferences evolve.
Maintaining a Consistent Brand Image Through the Shifting Seasons
In the digital age, it’s super important to maintain a professional and consistent image at all times. Yes, even when you’re in the process of developing a new website or revitalizing your branding! Here are our best tips to maintaining a consistent brand through the changes.
How to Make People Fall in Love with Your Mission
Think about how you can better love on people, which in turn will make them fall madly in love with your mission.
How to Inspire Action through Design
Good design, invites everyone in, creating unity and connecting on a deep emotional level. We believe design is capable of changing our world; here’s how we wield the tool.
How to Find Your Ideal Customer
While it’s tempting to try and appeal to everyone, you’ll find more success if you instead define a narrow target audience and focus on tailoring your marketing and design to them.
Brand Workshops: What are They, and Does My Business Need One?
If you’re hoping to grow your business and establish yourself as a leader in your industry, you’ll need a strong brand. The best way to build one? Complete a brand workshop with your team, led by a branding professional. Here’s how it could help you!
How to Measure Whether Your Brand is Clicking with Your Audience
The best way to know if your efforts are netting results is to look for quantifiable data that proves it. Is your revenue increasing? Is your conversion rate moving up? These kinds of data points help us know we’re doing something right.
The Importance of Knowing Your Audience
To make your customers feel like your brand truly understands them, you first need to know your audience. Knowing your audience inside and out is crucial to successfully building a lasting relationship because it allows you to tailor your marketing and brand design directly to your customers.