When we say “cost of design” we don’t mean these literal costs like your transactional expenses. We mean what you’re not getting due to poor or less-than-adequate design.

Capturing the attention of your audience is more crucial than ever. While having a good idea or mission is the foundation of your business, without effective communication and a strong visual presentation of your offerings, your brand can fall short. In this newsletter, we'll explore the relationship between design and copywriting, and how leveraging this dynamic duo can not only enhance the immediate impact of your brand but also contribute to its longevity.

Non-profit organizations have an essential role in our communities, and photography plays a significant role in telling their stories. A well-planned photoshoot can help non-profit organizations to showcase their work, raise awareness, and even attract donations. In this blog post, we’ll share some of the type of photos we see as we’re designing websites, campaigns, and marketing that every nonprofit needs to have!

If you're starting a nonprofit organization, creating a website is a crucial step in establishing your online presence and reaching potential donors and volunteers. Here are the steps to take to launch a nonprofit website from scratch:

Communicating impact is key to gaining support and building trust with your audience. A website is a powerful tool to showcase your impact and engage with your community. So it's super important to know how to effectively communicate to viewers through your website. Here are some tips on how to effectively communicate impact through your website.

This is the story of how I, Esther (the founder + leader designer at Sereth Design), became a creative director and designer for nonprofits + brands that give a crap.

As I talk to nonprofit owners, a recurring theme is the struggle to retain donors for long periods of time. People often opt for a one-time donation, or cancel their recurring subscription a few months in. Why is that? The short answer: they don’t feel connected anymore.

Sereth Design, a full service graphic design, website design and development studio, is proud to announce national certification as a Women’s Business Enterprise by the Women's Business Development Center - Midwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States.

It is crucial to define the "who, what, when, where, and why" of your business. In this field guide, we share questions to ask yourself to help define your WWWH’s to strengthen your foundation.

If you run a non-profit organization, then you know that donations are a huge part of keeping your organization running. However, just having a donation page on your website isn't enough to attract donors. You need to actively drive conversions to your Donate page. But how exactly do you get people to GO to your Donate page and actually hit support?

By utilizing a variety of touchpoints, you can create a buzz and generate excitement around your cause AND make sure that you’re getting new eyes on your work through various venues. The key is to find the right mix of touchpoints that work for your organization and your audience.

Even the most well-designed systems can become outdated or ineffective over time, especially as audience expectations and preferences evolve.

In the digital age, it’s super important to maintain a professional and consistent image at all times. Yes, even when you’re in the process of developing a new website or revitalizing your branding! Here are our best tips to maintaining a consistent brand through the changes.

Think about how you can better love on people, which in turn will make them fall madly in love with your mission.

Good design, invites everyone in, creating unity and connecting on a deep emotional level. We believe design is capable of changing our world; here’s how we wield the tool.

While it’s tempting to try and appeal to everyone, you’ll find more success if you instead define a narrow target audience and focus on tailoring your marketing and design to them.

If you’re hoping to grow your business and establish yourself as a leader in your industry, you’ll need a strong brand. The best way to build one? Complete a brand workshop with your team, led by a branding professional. Here’s how it could help you!

The best way to know if your efforts are netting results is to look for quantifiable data that proves it. Is your revenue increasing? Is your conversion rate moving up? These kinds of data points help us know we’re doing something right.

To make your customers feel like your brand truly understands them, you first need to know your audience. Knowing your audience inside and out is crucial to successfully building a lasting relationship because it allows you to tailor your marketing and brand design directly to your customers.

As a business owner, you’re always looking for ways to grow your company. However, it can be hard to know what strategies you should prioritize first. For example, should you hire a designer, a brand manager, or both? Here’s how to know!