A technical-meets-expressive brand identity and website design for a sustainability advisory service provider.

Brand Identity design

In early 2025, Blueprint Sustainability Advisory enlisted our help to craft a brand identity that helped establish brand authority for their services, which empower arts, culture and education organizations to thrive sustainably.

The goal: to use design to make the brand feel modern, yet historical; intelligent, yet playful; neutral, yet vibrant; refined, yet cultured. These antitheses posed an interesting challenge as we balanced the knowledge-tending aspects of their services with the energy and life behind their clientele: museums, cultural sites, libraries, gardens, theaters, the list goes on.

Ultimately, we landed on combining aspects of blueprint maps, museum displays, natural light, and honest materials, to curate an artistically expressive brand identity. The color palette drew inspiration from climate stripes (the visual representation of the earth’s warming), and anchored by a Yves Klein blue to tie back to the arts.

The logo was forged from lines and shapes represented in blueprints, as well as pulling the letterforms of the brand’s initials and an art frame. We then utilized the shapes to create ledges, arrows, and background patterns that are infused throughout the identity.