Smartphone on concrete surface displaying a website about empowering arts, culture, and education organizations.

A technical-meets-expressive brand identity and website design for a sustainability advisory service provider.

Blueprint Sustainability Advisors
new york, NY

Impact Areas
Arts + Culture
Education
Environmental initiatives

Services
01 Brand identity
02 Website design
03 Website development

Year
2025

Web pages from Blueprint Inclusivity Advisors, highlighting their process and mission to empower arts, culture, and education organizations for sustainability.

Brand Identity design

In early 2025, Blueprint Sustainability Advisory enlisted our help to craft a brand identity that helped establish brand authority for their services, which empower arts, culture and education organizations to thrive sustainably.

The goal: to use design to make the brand feel modern, yet historical; intelligent, yet playful; neutral, yet vibrant; refined, yet cultured. These antitheses posed an interesting challenge as we balanced the knowledge-tending aspects of their services with the energy and life behind their clientele: museums, cultural sites, libraries, gardens, theaters, the list goes on.

Ultimately, we landed on combining aspects of blueprint maps, museum displays, natural light, and honest materials, to curate an artistically expressive brand identity. The color palette drew inspiration from climate stripes (the visual representation of the earth’s warming), and anchored by a Yves Klein blue to tie back to the arts.

The logo was forged from lines and shapes represented in blueprints, as well as pulling the letterforms of the brand’s initials and an art frame. We then utilized the shapes to create ledges, arrows, and background patterns that are infused throughout the identity.

Collage of blue-themed images including artworks, posters, text, and architectural drawings.
Grid of abstract black ink sketches on white paper, numbered 01 to 15, each with unique geometric and curved patterns.
Blueprint Sustainability Advisors logo with initials BSA on a textured blue background.
Logo of Blueprint Sustainability Advisors with geometric design on a blue background.
Abstract pattern of colorful horizontal lines on a white background
Text on a dark blue background reads: 'Empowering Arts, Culture and Education Organizations to Thrive Sustainability.' A button below says 'Build Your Blueprint.' The phrase 'We work with:' is followed by 'Museums, Nonprofits, Public Gardens, Education.'"
Geometric design displaying stylized letters 'BSA' with label descriptions. Features elements like 'art frame' and 'up arrow'. Minimalistic layout on light background.
Color palette with six samples: Royal blue, Navy blue, Clear Sky blue, Frost white, Red, and Peach.
Tablet displaying a website on a white surface in sunlight

Website Design + development

Minimal by intention, the website was designed to be informative, clean, to the point.

We strayed away from images for two reasons: to lessen the amount of carbon the website would produce upon each refresh, and to allow the strong design elements to reinforce messages clearly.

This didn’t mean losing personality, by any means! With our brand’s ledges, we created a unique system for buttons. We used the brand’s logo to create background patterns. We also included soft animations and small touches of interactivity for a surprise and delight element.

View the full website
Web page design with blue and white sections, featuring navigation menu with links to 'Home,' 'Our Services,' and 'Our Approach,' and text about conducting sustainability assessments for nonprofits.
Text promoting sustainability, highlighting values-based decision-making, and supporting sustainable solutions implementation. White background with blue text and abstract design.
Form for museum sustainability collaboration with a quote from the International Council of Museums about sustainability impact, and fields for name, email, organization, and problem description.
Text on a blue background highlighting nonprofit support, sustainability certifications, and partnerships with various organizations.
Tablet displaying a website on a minimalist stand

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