Creating a Donor-Friendly Website
When it comes to fundraising for non-profits, having a donor-friendly website can make all the difference. A website that is easy to navigate, visually appealing and provides donors with the information they need can increase donations and engagement.
Here are some tips to create a donor-friendly website:
Client Example: The Plenary, Co.
Keep it Simple
When designing your website, keep it simple and easy to navigate. Use clear headings and subheadings to guide visitors to the information they need. Make sure that your website is mobile-friendly and loads quickly.
Make it Visually Appealing
A visually appealing website can help engage visitors and keep them on your site. Use high-quality images and videos to showcase your non-profit's work and mission. Make sure that your website design is consistent with your brand identity and use colors that are easy on the eye.
Provide Clear Information
Donors want to know what their donation will be used for and how it will impact the cause they care about. Make sure that your website provides clear information about your non-profit's mission, goals, and how donations will be used. Use real-life stories to illustrate the impact of your work.
Make it Easy to Donate
Donating should be a simple and straightforward process. Make sure that your website has a prominent "Donate" button and that the donation process is easy to understand. Provide multiple payment options including credit card, PayPal, and bank transfer.
Keep it Updated
Regularly update your website with new information about your non-profit's work, events, and accomplishments. This will keep visitors engaged and informed about the impact of their donation. Bonus: keeping it updated helps your website perform better on search engines because they see you’re doing what you say you’re doing.
By following these tips, you can create a donor-friendly website that will help your non-profit raise funds and increase engagement.
If you need help with the design and development of your website, our team would be happy to help!
We’d love to help tell your story in the most thoughtful and strategic way. Fill out an inquiry form or hit reply to send us an email so we can start the conversations. We know you have a story to tell and lives to touch, let us help you get there.
