We believe in order to change the world we must always be open to new ideas.
Peruse our best practices for marketing and design, musings about the world, tips on running ethical and sustainable businesses, and much more.
We think it’s important to note that we believe in the continual learning, growth, and stretching of our minds and worldviews. With that in mind, our viewpoints may shift over time. We ask that you not only welcome this but do the same.
FEATURED ENTRY
How to Breathe New Life into Your Branding
“You don’t actually need a date or a New Year to tell you when to refresh your brand; you just need to know when it’s time to... Your brand is more than just your logo and color palette, so refreshing your brand is more than just an exercise in graphic design — it starts at the foundation level.”
All Journal Entries
Web Design Trends: Just Trendy, or Truly Impactful?
Web design trends are constantly evolving, but the best ones go beyond just looking trendy—they enhance functionality and improve user experience. In this post, we’ll explore how modern design elements like grids, sticky navigation, and unique animations are not just stylish but can create more structured, user-friendly, and immersive digital experiences.
What’s the Cost of Design on your Organization?
When we say “cost of design” we don’t mean these literal costs like your transactional expenses. We mean what you’re not getting due to poor or less-than-adequate design.
Our Favorite Website Design Projects of 2023
This year has been a year filled with creativity, innovation, and countless opportunities to push the boundaries of web design and make the digital world a more inclusive, equitable, and better place to live in. As we stand on the cusp of 2024, we wanted to take a moment to highlight a few of our favorite websites that have defined this year.
Crafting Authentic Copy for Socially Conscious Brands: A Guide to Effective Website Messaging
Consumers are not just looking for products or services; they are seeking brands that align with their values and contribute positively to society. Here’s a comprehensive guide on how to effectively connect with your target audience and convey your commitment to social responsibility.
Sereth Design’s work selected among The Best Website Designs of 2023 by DesignRush
This year, we’re proud to share that we were selected among the Best Website Designs of 2023 by DesignRush for our work on a favorite website design: Camera Shy Photography. Camera Shy is a photography studio in the greater Salt Lake City, Utah area. Through their website we were able to capture the essence of timeless and authentic photography that helps preserve milestones. Our whimsical yet bold layouts capture attention and draw the user’s eye into their photography.
Creating a Donor-Friendly Website
When it comes to fundraising for non-profits, having a donor-friendly website can make all the difference. A website that is easy to navigate, visually appealing and provides donors with the information they need can increase donations and engagement. Here are some tips to create a donor-friendly website.
Choosing the Right Website Hosting Platform for Your Nonprofit
One of the foundational elements of a successful online presence is selecting the right website hosting platform. With numerous options available, it can be overwhelming to decide which one is best suited for your nonprofit's needs. Here’s some tips on how to decide.
How to Craft an Inclusive and Accessible Website Experience
Not everyone experiences the web in the same way. To ensure that the digital landscape is truly inclusive, we have to prioritize accessibility.
How to Launch a Nonprofit Website from Scratch
If you're starting a nonprofit organization, creating a website is a crucial step in establishing your online presence and reaching potential donors and volunteers. Here are the steps to take to launch a nonprofit website from scratch:
How to Prune Your Brand / Website
As your business grows and evolves, it's important to regularly assess your brand and website to ensure they are properly aligned with your mission and vision. Here are some steps to help you prune your brand and website for maximum impact.
How to Communicate Impact through your Website
Communicating impact is key to gaining support and building trust with your audience. A website is a powerful tool to showcase your impact and engage with your community. So it's super important to know how to effectively communicate to viewers through your website. Here are some tips on how to effectively communicate impact through your website.
How I Became a Designer for Nonprofits
This is the story of how I, Esther (the founder + leader designer at Sereth Design), became a creative director and designer for nonprofits + brands that give a crap.
Sereth Design Certified By the Women’s Business Enterprise National Council
Sereth Design, a full service graphic design, website design and development studio, is proud to announce national certification as a Women’s Business Enterprise by the Women's Business Development Center - Midwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States.
How to Drive Conversions through your Donate Page
If you run a non-profit organization, then you know that donations are a huge part of keeping your organization running. However, just having a donation page on your website isn't enough to attract donors. You need to actively drive conversions to your Donate page. But how exactly do you get people to GO to your Donate page and actually hit support?
Mobilizing Community Engagement through Versatile Touchpoints
By utilizing a variety of touchpoints, you can create a buzz and generate excitement around your cause AND make sure that you’re getting new eyes on your work through various venues. The key is to find the right mix of touchpoints that work for your organization and your audience.
How to Know When You Need to Reevaluate Your Design System
Even the most well-designed systems can become outdated or ineffective over time, especially as audience expectations and preferences evolve.
How Often Do I Need to Update my Website?
While the frequency of updates will depend on your specific business and goals, it's generally recommended to update your website at LEAST once a month to keep your content fresh, improve your search engine rankings, and stay ahead of the competition. You wanna keep that website fertilized so it can produce you ripe results.
Maintaining a Consistent Brand Image Through the Shifting Seasons
In the digital age, it’s super important to maintain a professional and consistent image at all times. Yes, even when you’re in the process of developing a new website or revitalizing your branding! Here are our best tips to maintaining a consistent brand through the changes.
How to Breathe New Life into Your Branding
There’s no better time than now to take another stab at the new year and breathe new life into your business and brand. You don’t actually need a date or a New Year to tell you when to refresh your brand; you just need to know when it’s time to.
3 Tips to Make Your Website Impactful
The second that someone new stumbles on your page, you want to make sure they are immersed into your world for the moments you share—to help them get a glimpse of the system you live in, and the universe you occupy. Here are a few tips to ensure that when they do, your story, vision, and mission, shine so bright they couldn’t miss it.