How Often Do I Need to Update my Website?

Why Regular Monthly Website Updates are Important

A website is a crucial component of any business's marketing strategy. It's often the first impression potential customers have of your business, so it's important to keep it up to date and relevant. But how often should reaaaally you be updating your website??

The frequency of website updates will depend on several factors, including the type of business you run, the industry you're in, and the goals you have for your website. However, as a general rule of thumb, it's a good idea to update your website at least once a month. Think of it as your monthly pruning, fertilizing, or harvesting from your garden (it’s THAT time of year and I’m in full swing with the garden metaphors). Keeping up with your website will keep your brand’s digital presence breathing clearly and give it the space to continue producing fresh produce.

Here are a few reasons why regular website updates are important:

1. Keep your content fresh

One of the main reasons to update your website regularly is to keep your content fresh. This not only helps to keep your site looking current, but it also gives your visitors a reason to come back. Regularly updating your site with new content, such as blog posts, product updates, or industry news, can help to establish your business as an authority in your industry.

2. Improve your search engine rankings

Search engines like Google favor websites that are updated frequently with high-quality content. By regularly updating your website with fresh content, you can improve your search engine rankings and make it easier for potential customers to find your business online.

3. Stay ahead of the competition

If your competitors are regularly updating their websites and you're not, you run the risk of falling behind. Regular website updates can help you stay ahead of the competition by keeping your site current and relevant.

So it’s pretty undeniable: updating your website regularly is super important. You don’t want your website’s traffic (or your garden) to start dying because you have neglected it for quite some time. While the frequency of updates will depend on your specific business and goals, aim to update your website at least once a month to ensure it remains relevant and up to date.

If you need any help at all…

…with coming up with ideas to update on your site, or implementing any updates - we’re here to help! We want to see your flourish through this season so you can see those ripe results. Send us an email or submit an inquiry form to work with us!