When we say “cost of design” we don’t mean these literal costs like your transactional expenses. We mean what you’re not getting due to poor or less-than-adequate design.

This year has been a year filled with creativity, innovation, and countless opportunities to push the boundaries of web design and make the digital world a more inclusive, equitable, and better place to live in. As we stand on the cusp of 2024, we wanted to take a moment to highlight a few of our favorite websites that have defined this year.

At Sereth Design we are honored to have worked with some incredible clients whose work inspires us daily. Getting the opportunity to design their websites and refine their digital corner of the world is a honor and responsibility we do not take lightly. Here are our favorite brand identities launched this year.

Capturing the attention of your audience is more crucial than ever. While having a good idea or mission is the foundation of your business, without effective communication and a strong visual presentation of your offerings, your brand can fall short. In this newsletter, we'll explore the relationship between design and copywriting, and how leveraging this dynamic duo can not only enhance the immediate impact of your brand but also contribute to its longevity.

Not everyone experiences the web in the same way. To ensure that the digital landscape is truly inclusive, we have to prioritize accessibility.

As your business grows and evolves, it's important to regularly assess your brand and website to ensure they are properly aligned with your mission and vision. Here are some steps to help you prune your brand and website for maximum impact.

Communicating impact is key to gaining support and building trust with your audience. A website is a powerful tool to showcase your impact and engage with your community. So it's super important to know how to effectively communicate to viewers through your website. Here are some tips on how to effectively communicate impact through your website.

This is the story of how I, Esther (the founder + leader designer at Sereth Design), became a creative director and designer for nonprofits + brands that give a crap.

Sereth Design, a full service graphic design, website design and development studio, is proud to announce national certification as a Women’s Business Enterprise by the Women's Business Development Center - Midwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States.

Even the most well-designed systems can become outdated or ineffective over time, especially as audience expectations and preferences evolve.

While the frequency of updates will depend on your specific business and goals, it's generally recommended to update your website at LEAST once a month to keep your content fresh, improve your search engine rankings, and stay ahead of the competition. You wanna keep that website fertilized so it can produce you ripe results.

In the digital age, it’s super important to maintain a professional and consistent image at all times. Yes, even when you’re in the process of developing a new website or revitalizing your branding! Here are our best tips to maintaining a consistent brand through the changes.

There’s no better time than now to take another stab at the new year and breathe new life into your business and brand. You don’t actually need a date or a New Year to tell you when to refresh your brand; you just need to know when it’s time to.