10 Ways Design Can Make Your Business Better
The Differences Graphic Design Makes in Your Branding
While it can be a significant investment to invest in in-depth branding work with a graphic designer, it’s worth every penny if you’re looking to create a remarkable brand. It may feel like a considerable expense, with few tangible benefits, so this post will dig deep into what branding is, and the differences a graphic designer can make in your branding if you choose to work with one.
It’s 2022, and good branding matters more now than ever before! Working with a graphic designer to refine your brand can result in a handful of immeasurable things that lead to an increase in your overall brand awareness and, eventually, an increase in your bottom line.
1. It helps your brand stand out
When you work with a graphic designer, they take your inspiration and transform it into an unmistakable style. Their expertise is in redesigning and developing something new from something already inspired. If you’re looking for an opportunity to revolutionize the way people see your brand in a populated world, working with a graphic designer may be a good idea.
2. Good branding gives you credibility
Working with a graphic designer helps your brand establish credibility. People make split second decisions about products and companies subconsciously without even realizing it. In a nanosecond they have already decided if you’re legit or not from your logo, color scheme, and the way you present your content across your websites and the internet. There are resources and ways to make your branding look good without a designer, however; you can’t usually replace the professionalism that comes with an expert.
3. Branding elevates your message and values
One of the perks a graphic designer can bring to your brand is expertly using shapes and colors to affirm and establish your brand message and values. When your branding is cohesive and expands past well-written content, it allows people to have a multisensory experience with your work that’s memorable.
4. Strong design helps people recognize your brand
Cohesive and thoroughly developed branding allows you to be recognizable everywhere. From a shared Instagram post to your website to an email someone forwards to a friend. When you work with a graphic designer, they can create continuity with all your branding assets to ensure no matter where someone is seeing your message. They know who it belongs to.
5. Branding helps people form an emotional attachment to your brand
The brands we all admire and support without thought are the ones we share an emotional memory with. Whether it’s through a direct experience like a commercial, an ad, or a post of some sort, or through a second hand experience like using the product with a loved one, we develop a camaraderie through those interactions.
6. What a graphic designer brings to your branding
When we think about branding there is a lot that can go into the idea of building something from scratch or making something that exists stand out from the rest of the pack. That’s where a graphic designer may be able to help.
7. The ability to tell your story visually
Graphic designers are experts in using shapes, colors, fonts, and styles to share your story in a way that people can resonate with before they even read a single word. Working with a designer is a lot like a children's book author working with an illustrator, they have the ability to tell your story with or without the words.
8. The expertise of using design to evoke/create emotions and memories in your customers
When you partner with a graphic designer to establish or refine an existing brand, they get to intimately know you so they can craft a result so inviting people can’t help but connect with it emotionally. Their speciality is making feelings jump off a page and into your audience's heart.
9. Refined credibility and more customer trust in your brand
How did the Fyre Festival get to the point that it crashed and burned? It looked so professional people couldn’t fathom it being real. Working with an experienced graphic designer will help your brand build trust and credibility with your audience from the first interaction.
10. A deep cultivation of your values that leave a lasting impression on your audience
Working with a graphic designer will help people leave your brand with a lasting impression of your values. Developing strong branding allows your customers to transparently watch your brand live out its mission, and pursue its values. More so now than ever, are customers looking to support companies that are aligned with their own beliefs, having someone who can translate the intangible into a visually compelling story is an asset worth investing in.
What makes Sereth Design different
We craft with our heart for heart-led brands that are looking for something:
Sensational
We believe your work should catch the eye of everyone who passes it. It should be the thing they stop to double take at, and the thing they can’t stop thinking about when it’s long past.
Refined
Our goal is to take your vision and polish it till it shines. When you work with us, we’re your strategic partner to help you grow your brand and your business in an elevated, professional style that people can’t walk away from.
Thoughtful
You took time to think through every decision involved in the brand you have built, now it’s time for someone to bring that same level of attention to the way people encounter your brand. Working with Sereth Design is a one stop shop for an in depth elegant revitalization of the brand you have dedicated countless hours to developing.
Want to work with us?
We’d love to connect! Fill out a client application here and we will be in touch.