Sereth is an intimate creative design studio committed to storytelling through design to touch lives and move mountains.
We value the power of stories, the emotions they evoke, and the ability to bring people together by finding common ground and shared goals.
Hey, I’m Esther!
I’m the founder and creative director behind Sereth Design.
I started my career working in large advertising agencies and in-house design teams. After gaining invaluable knowledge around design, strategy, and marketing to the masses (thanks big-ad!), I left the corporate world.
In 2020, I started Sereth Design with the intention to take my talents and experience to support small-to-medium sized businesses that were changing the world — just a complete switch from the Fortune 500 companies I worked with agency-side. Through Sereth Design, I am honored to work with entrepreneurs, social enterprises, and mission-driven brands all over the world to tell their stories and spearhead social impact.
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My approach to design is rooted in storytelling.
Which I fell in love with after experiencing culture and story from a variety of worldviews.
My outlook on story is influenced by my childhood living abroad in China as an expat, interning abroad in Ghana during university, traveling to Kenya to visit clients-turned-friends, and the many friendships I have made from friends who live around the globe.
I have found it incredibly powerful to bridge the gap between culture and design and tell unique tales of lives lived. I find that through design, I get to tell stories, evoke emotion, and connect people across cultures and landscapes.
When I’m not designing, you’ll find me poring through yet another book about gardening, making food for my friends, or hanging out in my backyard with my partner and trusty pup and dreaming of our next road trip.
I can’t wait to connect with you!
Hey, I’m Esther!
I’m the founder and creative director behind Sereth.
I started my career working in large advertising agencies and in-house design teams. After gaining invaluable knowledge around design, strategy, and marketing to the masses (thanks big-ad!), I left the corporate world.
In 2021, I started Sereth with the intention to take my talents and experience to support small-to-medium sized businesses that were changing the world — just a complete switch from the Fortune 500 companies I worked with agency-side. Through Sereth, I am honored to work with entrepreneurs, social enterprises, and mission-driven brands all over the world to tell their stories and spearhead social impact.
My approach to design is rooted in storytelling, which I fell in love with after experiencing culture and story from a variety of worldviews.
My outlook on story is influenced by my childhood living abroad in China as an expat, interning abroad in Ghana during university, traveling to Kenya to visit clients-turned-friends, and the many friendships I have made from friends who live around the globe.
I have found it incredibly powerful to bridge the gap between culture and design and tell unique tales of lives lived. I find that through design, I get to tell stories, evoke emotion, and connect people across cultures and landscapes.
When I’m not designing, you’ll find me poring through yet another book about gardening, making food for my friends, or hanging out in my backyard with my partner and trusty pup and dreaming of our next road trip.
I can’t wait to connect with you!
Press Features
OUR COLLABORATORS
The Change Makers
We often work with collaborators across all fields. Our ever-growing team allows us to offer our clients an all-encompassing experience, all within one studio.
Our roster of creatives is constantly growing. Want to add your name to the list?
COLLABORATE WITH US
FEATURED COLLABORATORS
José Roa
Web Developer, Florida
Alejandra McPherson
Brand Strategist, Mississippi
Gloria Novello
Web Developer, Italy
