What We Loved About Working With Green Mountain Collective
Our work with a whole-body wellness program
Sereth Design exists to support businesses committed to changing the world through heart-led brands. We loved working with Green Mountain Collective (GMC)! GMC is the nation’s oldest non-diet community.
Green Mountain Collective provides whole-body wellness education, community, and growth opportunities exclusively to women who struggle with weight. We partnered with them to elevate their branding and bring their website into a new era. The goal was to deeply honor their roots and combine that with the richness of their present-day mission.
What We Love About Green Mountain Collective
Green Mountain Collective is an empowering, strong, dignified, and thoughtful brand. They support women who have been negatively impacted by diet culture to experience healing and restoration, by growing in both health and confidence.
For us, their overarching mission brings peace, joy, and passion to our hearts.
Diet culture and body image can wage a detrimental war in each of our minds day in and day out. As a brand which prioritizes mental health, it was a no-brainer to partner with a brand like GMC. It’s more critical than ever to help support companies working to redefine body confidence and holistically support healthy, happy, and confident women.
The Green Mountain Collective Brand
The Green Mountain logo and branding work to create a brand celebratory of their heritage.
The core elements include their values and symbolism, including homage to the mountain, 3 generations, the foundation, and growth/life. The colors are meant to convey peace, promote grounding, and feel just a tiny bit retro.
Their values include:
Hope
Compassion
Restoration
Healing
Support
The typography is bold, editorial, and confident. Photography guidelines ensure the style is edgy, avant-garde, in your face, and above all: powerful.
Spotlight on the logo design
The logo we designed for Green Mountain Collective is the epitome of our work together.
Every choice was intentionally curated to ensure its impact on the overall brand message and purpose.
Ready to elevate your brand?
If you’re a heart-led brand with a passion for sensational, thoughtful, refined design, looking to create a legacy-forward brand, you can inquire here.
What Green Mountain Collective said:
“Thank you so much for your help in refining our brand and bringing it into this next stage of life! I’m so impressed by your ability to take a client’s thoughts and put it into design. Green Mountain has been around for so many years and now thanks to you it can live on and serve so many more women. We are so blessed.” - Lesley Wayler
What to expect when you work with Sereth Design:
We want your brand and design to feel true to you — that’s why we use a collaborative approach so you can be a part of the process every step of the way. Together, we’ll refine your brand until we reach an end product that you can be proud of. Ready to get started? Inquire here!