Evoluzion Alternative Health • Oak Park, IllinoisTargeting the Root of Ailments
01 BRAND STRATEGY02 BRAND IDENTITY03 COPYWRITING04 WEB DESIGN05 WEB DEVELOPMENT06 Social MediaA small business that began in 2009, Evoluzion Alternative Health exists to help provide restoration and healing from the inside out.
In 2023, its owner, Gabriela, realized she needed the next step: having her outsides match her insides. She enlisted Sereth Design to take Evoluzion to the next level to solidify the business as the go-to destination for holistic wellness and integrative medicine.
Revitalizing a Stagnant Brand
Her practice uses combinations of ancient treatments and modern medicine to provide holistic, individualized care. However, her brand had been stagnant for 14 years and new customers weren’t coming in with the same vigor they were when it began.
We helped Gabriela dig into her client and business insights to find what was missing from her brand: trust, confidence, and comfort. In order to draw people in, she needed to be perceived as empathetic, inviting, knowledgeable, and restorative.
So we got to work.
THE DESIGN MOODBOARD
EMPATHY
RESTORATION
TRANQUILITY
TRUST
RESTORATION
HEALING
EMPATHY RESTORATION TRANQUILITY TRUST RESTORATION HEALING
Logo Design & Symbolism
Pairing airiness and fluidity between the elements, the brand logo holds a natural feel that weaves the hand-touched aspect of massage therapy with hand-drawn and organic elements. The curves of the letters the melt together resemble body movement and connectivity of systems.
The icon was crafted to hold symbolism in various aspects: alluding to traditional medicine and symbolism through images. The icon holds symbols of love, light, roots, self, budding flowers, and a holistic approach.
Soulful & Rooted
The color palette was developed with the idea of healing through the earth and body’s elements in mind. We tapped into colors found in the earth’s natural elements to create a feeling of warmth and grounding.
They all carry a soft green undertone, tying into the traditional medicinal aspects growth from the earth and human design.
Elegance Meets Strength
When searching for an appropriate font choice for the brand, it was important for us to merge tradition with a modern approach. This font blends softness through the curves that mimic the human body and the tall sharp stature and strength that clients expect to feel after a therapeutic wellness experience.
Symbolism and Meaning
Tying the brand logo and icon with additional design elements, we carefully crafted a family of illustrated icons. These icons were meant to symbolize various areas and benefits of holistic wellness. The hand-drawn aspect brings the inviting, personal and comforting touch of the brand in.
A Destination for the Soul
The main challenge for Evoluzion’s website was to share what they do, book appointments, organize content into pillars of services, and communicate that it is a destination—a peaceful haven and sanctuary for the soul.
Each section on the site was meticulously designed to create spaciousness for the viewer to breathe deeply and relax into this digital corner of the world. We organized content to explain not just what the services are, but moreover, how it can make people feel.
We brought in a selection of curated stock photography to supplement the brand photography, and created a calm atmosphere through each page.
Hover below to scroll through the website.
Brand Extensions
A brand must meet customers at every touchpoint to delight their senses and create a cohesive experience. Gabriela knew that she needed business cards, gift certificates, brochures, outdoor signage, and a refined social media presence. This full facelift gives her current and potential customers and immersion into her new world where she’s showing that she meets them where they are and is tailoring each experience to them: both on and off the massage table.
WHAT THEY SAID“I enjoyed working with Esther. Her vision and design matched our aesthetic and sensibility for the brand.”
— Gabriela Ardilla • Evoluzion Alternative Health • Oak Park, Illinois
