Equity Is. Consulting • Seattle, WA

Creating Health Equity Together

01  Website DESIGn

02  WEBSITE DEVELOPMENT

Equity Is. Consulting, a Seattle-based health equity consulting practice, sought a way to connect with partners across the healthcare sector. Although they attempted to build a website themselves, they soon realized they needed a professional touch to effectively convey their message and services.

The challenge they brought us was to build a platform that communicated their expertise in DEI (Diversity, Equity, and Inclusion) and transformative change in healthcare.

Intentional design for lasting impact

We crafted a clean, minimal, yet engaging website for Equity Is. Consulting, emphasizing professionalism while reflecting their unique identity. Drawing inspiration from the Pacific Northwest, where they are based, we designed a calming color palette using earthy greens and a warm golden orange, evoking a sunrise and the natural beauty of their surroundings. We incorporated rounded, diverse patterns in varying shades of green, symbolizing inclusivity and diversity without overwhelming the design. We chose imagery that both represented communities and cities as well as had an air of optimism through light beams. These visual elements, paired with strategic design choices, helped the brand’s services and commitment to lasting change in health equity stand out.

DIVERSITY

DEVELOPMENT

INCLUSION

EDUCATION

SUPPORT

ENGAGEMENT

GROWTH

DIVERSITY DEVELOPMENT INCLUSION EDUCATION SUPPORT ENGAGEMENT GROWTH

A website that encourages optimism and connection

The completed website successfully positions Equity Is. Consulting as a leader in health equity and DEI, creating a sense of encouragement and optimism for visitors. The intentional design choices support their mission to drive transformative change in healthcare by making lasting connections with partners. By combining professionalism with personality, the site balances the firm’s deep expertise with a welcoming, approachable feel.