How to Create Standout Content for Your Brand: Hire a Designer
Working with a designer for content creation
Content creation is composed of two key elements: good copywriting and good design. If your content is missing either of these elements, it will be difficult for you to create content that will truly resonate with your customers.
In this post, I’ll explain why a graphic designer is essential to creating content for your business, along with some tips on ensuring that your designer can collaborate effectively with the rest of your marketing team.
Why you should be creating content as a business
Content is a composition of visuals and text to communicate a message. When done well, content provides value and evokes an emotional response in your customers.
For a business, content creation generates value by opening a channel through which your customers can connect with you. Content allows them to better understand what you do, who you are, and why they should trust in your expertise.
Businesses have always used content in their traditional marketing strategies — whether that was through a commercial, a print ad, or a billboard. What’s changed is that the digital world requires businesses to produce more content and to do so more quickly, across multiple platforms.
Why you need a graphic designer to create content
Graphic designers don’t just make your content pretty.
A graphic designer understands how to use design to strategically appeal to your audience and create an emotional connection. Additionally, through each piece of content, they weave together a cohesive and recognizable brand identity. This builds trust with your customers, who will begin to associate your brand with the excellence they’ve come to expect from your content.
Copywriters + Designers = The Ultimate Dream Team
Most businesses will need at least one copywriter and one designer on their marketing team. Together, copywriters and designers can collaborate in several ways:
A designer can create visuals (infographics, charts, etc.) to help explain complex concepts in blog posts
A copywriter can write the perfect tagline that a designer will use in the layout of your website’s homepage
A writer can describe the business’s values in words, whereas the designer can evoke them through color, imagery, and typography
A designer can provide striking visual elements for an ad campaign, while a copywriter can contribute the compelling copy
A copywriter can draft the script for a video, and a designer can create an animated sequence to play over it
Tips for effective collaboration
Copywriters and designers need to learn to collaborate effectively to achieve your business’s marketing goals. To do so, it’s recommended that you establish regular communication between both sides of the team so they are kept apprised of one another’s work.
It’s also essential to establish clear roles and responsibilities in advance. What is your copywriter responsible for, and where should they defer to the designer? This will help to ensure that your team isn’t duplicating their efforts and that everyone has the chance to let their expertise and creativity shine.
To organize these responsibilities, I also recommend using a content management system. This will allow you to organize all the tasks involved in creating a piece of content in one place, and assign each step the relevant roles and deadlines. This will ensure that each piece of content moves efficiently from start to finish and that everyone on the team understands where they’re responsible for moving the content to the next step.
The big message:
High-quality content that stands out in the oversaturated digital landscape is time-consuming and challenging. If you want to create content that enables your business to connect with your audience deeply, let Sereth Design handle the hard work of finding the best copywriters and designers for you.
Looking for a designer to work with?
It’s time to uplevel your design game by creating content that truly makes an impact on your customers. Want to get started? Inquire here!