How to Prune Your Brand / Website
As your business grows and evolves, it's important to regularly assess your brand and website to ensure they are properly aligned with your mission and vision.
Here are some steps to help you prune your brand and website for maximum impact:
Image source credit: RF Studio
1. Define your Mission and Vision
Before you can prune your brand and website, you need to have a clear understanding of your mission and vision. Your mission statement should articulate your business's core purpose, while your vision statement should describe your long-term goals. Once you have a clear understanding of your mission and vision, you can evaluate your brand and website to ensure they are supporting these goals.
If you already have a mission and vision existing, revisit it. Ask yourself questions like:
Has anything changed in my business?
Does this still fit where I am at currently in my business?
What is my 5 year plan (and does my mission/vision still align?)
2. Evaluate Your Brand
Your brand is the face of your business, so it's important to ensure it accurately reflects your mission and vision. Start by reviewing your brand's messaging, including your tagline, brand promise, and brand voice. Do these elements align with your mission and vision? If not, it may be time to update them.
Take some time to review your brand's visual identity, including your logo, color palette, and typography. Do these elements accurately represent your business and its values? If they feel outdated, too similar to other businesses, not aligned to how your business has grown, it may be time to refresh your visual identity.
3. Evaluate Your Website
Your website is often the first point of contact for potential customers, so it's important to ensure it accurately reflects your brand and supports your mission and vision. Start by reviewing your website's messaging, including your homepage copy and calls to action. Do these elements clearly communicate your business's core purpose and long-term goals? Check out our previous entry about how to make your website impactful.
Next, review your website's design and user experience. Is your website easy to navigate and visually appealing? Does it accurately represent your brand? If not, it may be time to refresh your website's design.
Image source credit: Anna Shvets
4. Decide if You Need an Expert’s Help
If you’ve evaluated that your strategy, branding, or website is beyond DIY fixing - that’s where a designer, like Sereth Design, comes in. An outside voice and point of view might be just what you need to help catapult your business into its next era. A designer can provide long-term results at a fraction of the time. This option does cost money, but it reaps long term rewards.
5. Make Your Own Changes
If hiring an expert isn’t in your cards, you can make your own changes. This may include updating your messaging, refreshing your visual identity, or redesigning your website. Whatever changes you make, ensure they are aligned with your mission and vision.
And make sure to avoid these mistakes in your website redesign.
6. Communicate Your Changes
Finally, communicate your changes to your customers and followers. Let them know why you made the changes and how they support your mission and vision. This will help build trust and reinforce your brand's values.
Your brand is the face of your business, so it's important to ensure it accurately reflects your mission and vision.
Image Source Credit: Matthew Addington
By regularly pruning your brand and website, you can ensure they are aligned with your mission and vision and effectively communicate your business's core purpose and long-term goals.
We’d love to help you design (or redesign) a brand and website that makes an impact!
Let us help tell your story in the most thoughtful and strategic way. Fill out an inquiry form or hit reply to send us an email so we can start the conversations. We know you have a story to tell and lives to touch, let us help you get there.
