Our Journal
We believe in order to change the world we must always be open to new ideas.
Peruse our best practices for marketing and design, musings about the world, tips on running ethical and sustainable businesses, and much more. We think it’s important to note that we believe in the continual learning, growth, and stretching of our minds and worldviews. With that in mind, our viewpoints may shift over time.
We ask that you not only welcome this but do the same.
How to Design Sustainable Plastic-Free Packaging
In recent years, there has been a growing movement toward more sustainable packaging design. As consumers become more aware of the environmental impact of packaging, companies are starting to respond with innovative and eco-friendly alternatives. One of the most important steps companies can take is to reduce or eliminate the use of plastic in their packaging.
How I Became a Designer for Nonprofits
This is the story of how I, Esther (the founder + leader designer at Sereth Design), became a creative director and designer for nonprofits + brands that give a crap.
Women’s Business Enterprise National Council Certification
Sereth Design, a full service graphic design, website design and development studio, is proud to announce national certification as a Women’s Business Enterprise by the Women's Business Development Center - Midwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States.
How to Know When You Need to Reevaluate Your Design System
Even the most well-designed systems can become outdated or ineffective over time, especially as audience expectations and preferences evolve.
How to Breathe New Life into Your Branding
There’s no better time than now to take another stab at the new year and breathe new life into your business and brand. You don’t actually need a date or a New Year to tell you when to refresh your brand; you just need to know when it’s time to.