What Qualities Make a Great Designer?
What to look for when hiring a designer
If you’re thinking about hiring a designer, the first question you’ll need to ask yourself is what you’re looking for. How will you distinguish between candidates? What qualities are the most important to look out for? And how can you tell a good designer from a great one?
Beyond technical proficiency in their craft, there are many important qualities that a designer should possess. Here are some of the most important ones.
Before you hire a designer, take a few moments with your team to very clearly define your project scope and your ideal project outcomes. Doing so will help you to determine more clearly what you need from a designer, what kinds of questions to ask in the interview process, and what to look for in a portfolio.
It can also be helpful to start gathering examples from other brands whose designs you connect with, so your designer can more easily visualize what you’re looking for. As you hunt for inspiration, be sure to notice the difference between branding that you simply like or dislike and branding that you know your customers will connect with.
What to look for when you hire a designer
Do they have a proven track record of being able to listen to feedback and adjust as needed?
Do they understand the difference between being trendy and being authentic to a brand?
Are their designs eye-catching and thought-provoking?
Do they have experience in brand development as well as graphic design?
Do they know how to use design to express and leverage emotion?
Do they develop their designs and processes attentively?
Do they have their own ideas?
We design with intention
If you’re looking for a standout designer, we’d love to connect with you. At Sereth Design, our foundational belief is that powerful design storytelling drives emotion, creates connections, inspires trust, and moves mountains. As such, we only work with the best collaborators across all fields. Our mission is to be a one-stop shop that can create a sensational, refined, and thoughtful visual experience for your business. Inquire here.