Should You Hire a Professional Graphic Designer for Your Small Business?
How a designer can help your small business grow
Professional design and branding isn’t just for big companies. Even local, small businesses can benefit from working with a professional — and it’s not as out of your reach as you might think!
To thrive in a digital world, you need to have a strong visual identity. Whether branding is a task that’s fallen to the wayside, or it’s time to revamp it, now is the time to focus on your company’s visual design.
What a graphic designer can do for your small business
A designer can craft your logo and create all your visual marketing materials, from letterheads to social media graphics to business cards. A designer can also design your website and assist with content creation.
However, a designer’s work isn’t only surface level. The content they create is also designed to connect and resonate with your audience, as well as to feel attuned to your company’s unique values and personality.
Because design goes beyond the surface, DIY tools like Canva, Wix, or Squarespace aren’t a long-term solution. They can be a great way to get a website up quickly or to create a social media graphic in a pinch, but you don’t want to make them the centerpiece of your brand strategy if you want to set your business up for long-term success.
Good design even helps you stand out from the crowd, which may include larger businesses with larger marketing budgets.
Why you should prioritize graphic design in your budget
While the DIY route might seem like it will save you money, as time passes, your homemade logo in Canva will begin to inhibit your future growth. Your brand visuals strongly affect how your business is perceived. Unprofessional design creates the perception of an unprofessional business.
Even if you have a limited budget, you should still prioritize working with a designer because it will save you money in the long run. Starting off with poor designs, on the other hand, will build a reputation of inconsistency and unprofessionalism with your audience that you’ll have to work even harder to change later. Investing in design in the early stages of your business sets you up for success and growth in the long term.
How to find a graphic designer you love
Finding a designer you love doesn’t have to be overwhelming. Start by making a list of everything you’re looking for from a designer and what you’re hoping to get out of working with them. This will help you figure out what kinds of questions to ask in your interview and what to look for when reviewing portfolios.
You can find a great designer by asking your network if they’ve had success working with anyone. You can also search for designers’ portfolios on social media or on Google.
Should I hire a designer on an ongoing basis?
Depending on your needs, you may want to hire a designer on a temporary basis to complete a single project for you. You can hire a designer to create your website, design your brand guidelines, or create a logo.
However, if you want to produce content on a regular basis or make frequent design updates to your website, you’ll need to hire a part-time or full-time designer who can become an integrated part of your team.
Elevate your business
If you’re ready to elevate your business, you need to elevate your design. At Sereth Design, we provide website design, branding, and copywriting services so you can get everything you need in one place for a truly sensational, captivating design. Excited to get started? We can’t wait to connect with you!