Graphic Design vs. Brand Design: Why You Need Both to Grow Your Business

Combining graphic and brand design for best business results

As a business owner, you’re always looking for ways to grow your company. However, it can be hard to know what strategies you should prioritize first. For example, should you hire a designer, a brand manager, or both?

It may also be challenging to know what the difference between these two roles is and whether having them is actually necessary for your business. In this article, we will cover the difference between these two fields and how they complement each other to help elevate your business!

First, you need to get clear about the project you’re working on to determine what kind of help you need from a professional, whether that’s a designer, a brand manager, or both. But without an understanding of the difference between these two fields, how will you know which role will meet your project’s needs?

What is graphic design?

Designers handle all the elements that make up your visual identity: logos, color palettes, typography, business cards, and your website design. A great designer will ensure that these visual cues are consistent across all platforms and aligned with your company’s brand values and personality. Plus, they’ll even tailor your design to appeal to your company’s target customers.

You want to hire a professional designer to ensure that your visual identity is consistent across all platforms, professional, and recognizable. Professional design gives your business credibility and an authentic voice — presenting your business cohesively across all platforms and contexts, from Instagram to your website to your email newsletter.

What is brand design?

On the other hand, brand design is the process of fleshing out the values, personality traits, and core essence of your business. Your brand is the perception that the outside world has of your business — think of it as your reputation. As such, it is influenced by your visual design, yes,  but also by your website copy, your customer service team, your product packaging, the tone of your social media captions, and everything else you do in public.

With so many moving parts, it’s helpful to have a professional brand manager who can create brand guidelines to keep everything cohesive. They do this by creating brand guidelines, which are formed by explicitly defining the values and traits you want your customers to perceive about your business.

Why you need both for a successful business

Professional brand design gives your visual design clear direction and strategy. Without a clear brand strategy, it will challenging to align your visual design with the rest of your business and to keep it consistent and authentic in everything you do.

Graphic design is the visual expression of your brand. Your customers can’t know what your values, personality, or mission are if they can’t see it — visual design presents your brand identity to the world.

What we do at Sereth Design

At Sereth Design, we integrate brand design and graphic design because we understand that you need both to achieve the success your business is striving for. Investing in high-quality visual and brand design ensures your business is ready to grow to the next level. Interested? Inquire here.