Our Journal
We believe in order to change the world we must always be open to new ideas.
Peruse our best practices for marketing and design, musings about the world, tips on running ethical and sustainable businesses, and much more. We think it’s important to note that we believe in the continual learning, growth, and stretching of our minds and worldviews. With that in mind, our viewpoints may shift over time.
We ask that you not only welcome this but do the same.
Graphic Design vs. Brand Design
As a business owner, you’re always looking for ways to grow your company. However, it can be hard to know what strategies you should prioritize first. For example, should you hire a designer, a brand manager, or both? Here’s how to know!
Should You Hire a Professional Graphic Designer for Your Small Business?
Professional design and branding isn’t just for big companies. Even local, small businesses can benefit from working with a professional — and it’s not as out of your reach as you might think!
Branding & Web Design for Nonprofits: Best Practices
Fundraisers, door-to-door campaigns, and petitions are some of the many creative ways nonprofits work to spread their message. As visionary, world-changing organizations, they are always seeking ways to further their mission. One frequently overlooked way to do that, however, is through quality branding and design.
How to Create Standout Content for Your Brand: Hire a Designer
Content creation is composed of two key elements: good copywriting and good design. If your content is missing either of these elements, it will be difficult for you to create content that will truly resonate with your customers.
How to Design a Website You Can Be Proud Of
Your website is the virtual storefront of your business — so it’s vital to make it an online space that you can be proud of! I’ve worked with dozens of companies to design their websites, and along the way, I’ve discovered a few common elements that can make or break a website.
When to Know it’s Time For a Rebrand
If you’ve ever felt like your website, logo, or overall branding is no longer an authentic representation of you and your company, then it might be time for a rebrand. The rebranding process can feel cumbersome and overwhelming, but achieving a final result that truly and authentically captures the essence of your business’s personality, values, and gifts to the world, is well worth the effort.
Why a Well Rounded Marketing Plan Matters in an Online World
In an increasingly digital world, customers expect every business to be present and active on the Internet and social media. In this journal, we discuss traditional and digital marketing and how cohesive graphic design across platforms digital and beyond can impact and elevate your marketing plans.
The Top 5 Questions I ask in Brand Strategy
When we work together, you’re puttin’ your entire first impression in my hands. And that’s a responsibility I do not take lightly! In order to nail that love-at-first-scroll moment, there are a few things I need to know about your business first.
Developing a Solid Creative Direction
A solid creative direction helps us understand exactly how we'll use design to solve your problems before any design work is created!