Our Journal
We believe in order to change the world we must always be open to new ideas.
Peruse our best practices for marketing and design, musings about the world, tips on running ethical and sustainable businesses, and much more. We think it’s important to note that we believe in the continual learning, growth, and stretching of our minds and worldviews. With that in mind, our viewpoints may shift over time.
We ask that you not only welcome this but do the same.
Launching a New Brand: How to Celebrate Your Design
A brand launch is one of the most exciting and momentous parts of the branding process. To avoid critical mistakes and give your brand the buzz it deserves, you should be thoughtful about your brand launch.
How to Find Your Ideal Customer
While it’s tempting to try and appeal to everyone, you’ll find more success if you instead define a narrow target audience and focus on tailoring your marketing and design to them.
Habits that Fuel My Creativity
Creativity is a necessary skill for all kinds of work — not just design. Without creativity, there would be no innovation, no ideation, and no improvement.
Brand Workshops: What are They, and Does My Business Need One?
If you’re hoping to grow your business and establish yourself as a leader in your industry, you’ll need a strong brand. The best way to build one? Complete a brand workshop with your team, led by a branding professional. Here’s how it could help you!
How to Measure Whether Your Brand is Clicking with Your Audience
The best way to know if your efforts are netting results is to look for quantifiable data that proves it. Is your revenue increasing? Is your conversion rate moving up? These kinds of data points help us know we’re doing something right.
Four Signs Your Business isn’t Ready to Invest in a Full Branding Process Yet
Most companies know that professional design and branding are essential to appearing credible and trustworthy to their customers. However, for various reasons, some businesses aren’t yet ready to invest in a full branding process. Here’s how to know when it’s time to hold off on investing in a full professional brand.
The Importance of Knowing Your Audience
To make your customers feel like your brand truly understands them, you first need to know your audience. Knowing your audience inside and out is crucial to successfully building a lasting relationship because it allows you to tailor your marketing and brand design directly to your customers.
What We Loved About Working With Mariselle & Co.
Sereth Design exists to support businesses committed to changing the world through heart-led brands. That’s why we loved working with Mariselle & Co., a line of goods that highlights unique and high-quality products, carefully curated by two sensational interior designers.
Graphic Design vs. Brand Design
As a business owner, you’re always looking for ways to grow your company. However, it can be hard to know what strategies you should prioritize first. For example, should you hire a designer, a brand manager, or both? Here’s how to know!
What Qualities Make a Great Designer?
If you’re thinking about hiring a designer, the first question you’ll need to ask yourself is what you’re looking for. Beyond technical proficiency in their craft, there are many important qualities that a designer should possess. Here are some of the most important ones.
Should You Hire a Professional Graphic Designer for Your Small Business?
Professional design and branding isn’t just for big companies. Even local, small businesses can benefit from working with a professional — and it’s not as out of your reach as you might think!
The Importance of Having Hobbies as a Business Owner
As a business owner, it’s difficult to ignore the pressure that you should be devoting all your time to growing your business. If you want to stay ahead of the competition, it can feel like any time spent away from your desk is time wasted. That’s why it’s important to have hobbies — for intentionally taking time away from your business.
Branding & Web Design for Nonprofits: Best Practices
Fundraisers, door-to-door campaigns, and petitions are some of the many creative ways nonprofits work to spread their message. As visionary, world-changing organizations, they are always seeking ways to further their mission. One frequently overlooked way to do that, however, is through quality branding and design.
How to Create Standout Content for Your Brand: Hire a Designer
Content creation is composed of two key elements: good copywriting and good design. If your content is missing either of these elements, it will be difficult for you to create content that will truly resonate with your customers.
5 Steps for Collaborating with a Graphic Designer for the First Time
Your graphic designer isn’t going to expect you to be a design expert — so don’t worry about learning color theory or digital marketing principles. However, there are a few things you can do to make sure you’re prepared to make the most out of your work together.
How to Plan Your Work and Schedule a True Vacation
When you’re a freelancer or business owner, it can be hard to allow yourself to take a break. Just because you don’t work in a more traditional setting with vacation time and PTO doesn’t mean you should expect yourself to work nonstop, 365 days a year.
4 Mistakes to Avoid in Your Website Redesign
While giving your website an overhaul can make a significant difference when it comes to aligning your online presence with your authenticity it can also be a frustrating and tricky process. These are some of the most common mistakes to avoid in your site redesign process.
How to Design a Website You Can Be Proud Of
Your website is the virtual storefront of your business — so it’s vital to make it an online space that you can be proud of! I’ve worked with dozens of companies to design their websites, and along the way, I’ve discovered a few common elements that can make or break a website.
When to Know it’s Time For a Rebrand
If you’ve ever felt like your website, logo, or overall branding is no longer an authentic representation of you and your company, then it might be time for a rebrand. The rebranding process can feel cumbersome and overwhelming, but achieving a final result that truly and authentically captures the essence of your business’s personality, values, and gifts to the world, is well worth the effort.
How To Get Out Of a Creative Rut
Whether it’s a design rut, writer’s block or you’re just feeling uninspired lately, a creative rut can be debilitating. While it’s sometimes tempting to try and force an idea out, especially when you’re up against a deadline, it’s far more effective to take a step back. In doing so, you’ll not only break out of your rut, but you’ll also discover a new perspective and enable new ideas to emerge.