Guest User 6/16/22 Guest User 6/16/22

What We Loved About Working With Green Mountain Collective

Sereth Design exists to support businesses committed to changing the world through heart-led brands. We loved working with Green Mountain Collective (GMC)! GMC is the nation’s oldest non-diet community.

Guest User 6/9/22 Guest User 6/9/22

Why a Well Rounded Marketing Plan Matters in an Online World

In an increasingly digital world, customers expect every business to be present and active on the Internet and social media. In this journal, we discuss traditional and digital marketing and how cohesive graphic design across platforms digital and beyond can impact and elevate your marketing plans.

Esther Knox-Dekoning 6/2/22 Esther Knox-Dekoning 6/2/22

Why Hiring a Graphic Designer is Still Important in the DIY Era

When people look at the cost of hiring a professional graphic designer, they tend to pick their jaw up off the floor and move on to a drag-and-drop tool like Canva, or Wix. While these are great tools for people who know how to use them, it can be daunting to design something that sticks out from the crowd if you’re only comfortable with templates.

Esther Knox-Dekoning 5/26/22 Esther Knox-Dekoning 5/26/22

Lessons Learned as a Female Founder

When I set out to build a business, I wasn’t fully prepared! In the seasons of chaos, I’ve learned how to prioritize rest and reflect. Today, I want to share with you a few of the lessons I’ve learned as a female founder.

Esther Knox-Dekoning 5/19/22 Esther Knox-Dekoning 5/19/22

How to Say No to Clients and Opportunities

As I’ve found my footing in the business world, it’s still hard to say no, but it has been a rewarding experience. I wanted to share my thoughts on how to do it, when to do it, and why you should feel empowered to do so as a business owner.

Guest User 5/12/22 Guest User 5/12/22

Our Favorite Equal Opportunity Design Project: Paradise.love

When we think about our dream projects here at Sereth Design we get most excited about working with companies who are purposeful in their mission to create change in the world. One of our favorite projects to date was Paradise.love, a production company based in Chicago focused on helping brands create inclusive and diverse experiences for their audiences.

Guest User 5/5/22 Guest User 5/5/22

How to Outsource Your Design to an Agency

When you’re thinking about elevating your business, a great place to start is with your designs. However, if you aren’t a designer, it can be challenging to think about what that looks like to develop moving forward. If you’re ready to make a long-term investment to work with an agency, you can outsource your ongoing design needs to an agency in a partnership.

Guest User 4/21/22 Guest User 4/21/22

Our Favorite Mental Health Design Project: Kutoa Project

Sereth Design prioritizes working with brands involved in the arts, mental health, sustainability, and equal opportunity. Recently, we worked with the Kutoa Project. They are a counseling, therapy, and education service center in Nairobi, Kenya, to help them redesign their 5-year-old branding and bring life and vibrance to their website.

Guest User 4/7/22 Guest User 4/7/22

How to Give Your Graphic Designer Better Feedback

Working with a graphic designer can be a magical and invigorating experience as long as you are compatible partners with strong communication. In this journal, we're sharing some ideas to help you give your graphic designer better feedback to work together seamlessly and communicate like the dynamic duo that you are!

Guest User 3/17/22 Guest User 3/17/22

10 Ways Design Can Make Your Business Better

While it can be a significant investment to invest in in-depth branding work with a graphic designer, it’s worth every penny if you’re looking to create a remarkable brand. It may feel like a considerable expense, with few tangible benefits, so this post will dig deep into what branding is, and the differences a graphic designer can make in your branding if you choose to work with one.

Esther Knox-Dekoning 3/1/22 Esther Knox-Dekoning 3/1/22

How to Find a Graphic Designer You Love

Whether you’re starting from scratch or thinking it’s time for something fresh when you decide to look for a graphic designer, it’s easy to get overwhelmed and discouraged with all the options out there. With so many places to find someone with talent, it can be challenging to feel confident in your decision. We’re going to share some tips to help you find a graphic designer you love on the first try!

Esther Knox-Dekoning 2/1/22 Esther Knox-Dekoning 2/1/22

Sereth Design: An Aligned & Redesigned Brand

A Brand Refresh for Our Second Year in Business

We started off the New Year with a bang by launching our rebrand! queue the celebratory Malbec We’re thrilled to kick off the year as your one-stop-shop design studio, Sereth Design.

Esther Knox-Dekoning 1/1/22 Esther Knox-Dekoning 1/1/22

Passion Projects and Creating For Joy

Designer friends, this one's for you. Passion projects may be one of those things that we think, “I don’t need to do them, right?” Maybe we say, “I’ll do a passion project when I have a little down time”, or “I’ll do that passion project during the next lull”.

Esther Knox-Dekoning 1/1/22 Esther Knox-Dekoning 1/1/22

Battling Comparison Mindset

Here’s the bottom line: There is always going to be someone out there doing the same thing as you. And yeah, that STINKS sometimes! Especially in the online space, it’s so easy for us to become consumed with what other business owners are doing, what their services are, what their branding looks like, how much they’re growing… the list goes on.

Esther Knox-Dekoning 12/31/21 Esther Knox-Dekoning 12/31/21

The Top 5 Questions I ask in Brand Strategy

When we work together, you’re puttin’ your entire first impression in my hands. And that’s a responsibility I do not take lightly! In order to nail that love-at-first-scroll moment, there are a few things I need to know about your business first.