This is the story of how I, Esther (the founder + leader designer at Sereth Design), became a creative director and designer for nonprofits + brands that give a crap.

As I talk to nonprofit owners, a recurring theme is the struggle to retain donors for long periods of time. People often opt for a one-time donation, or cancel their recurring subscription a few months in. Why is that? The short answer: they don’t feel connected anymore.

Sereth Design, a full service graphic design, website design and development studio, is proud to announce national certification as a Women’s Business Enterprise by the Women's Business Development Center - Midwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States.

It is crucial to define the "who, what, when, where, and why" of your business. In this field guide, we share questions to ask yourself to help define your WWWH’s to strengthen your foundation.

If you run a non-profit organization, then you know that donations are a huge part of keeping your organization running. However, just having a donation page on your website isn't enough to attract donors. You need to actively drive conversions to your Donate page. But how exactly do you get people to GO to your Donate page and actually hit support?

By utilizing a variety of touchpoints, you can create a buzz and generate excitement around your cause AND make sure that you’re getting new eyes on your work through various venues. The key is to find the right mix of touchpoints that work for your organization and your audience.

Even the most well-designed systems can become outdated or ineffective over time, especially as audience expectations and preferences evolve.

While the frequency of updates will depend on your specific business and goals, it's generally recommended to update your website at LEAST once a month to keep your content fresh, improve your search engine rankings, and stay ahead of the competition. You wanna keep that website fertilized so it can produce you ripe results.

In the digital age, it’s super important to maintain a professional and consistent image at all times. Yes, even when you’re in the process of developing a new website or revitalizing your branding! Here are our best tips to maintaining a consistent brand through the changes.

Think about how you can better love on people, which in turn will make them fall madly in love with your mission.

There’s no better time than now to take another stab at the new year and breathe new life into your business and brand. You don’t actually need a date or a New Year to tell you when to refresh your brand; you just need to know when it’s time to.

The second that someone new stumbles on your page, you want to make sure they are immersed into your world for the moments you share—to help them get a glimpse of the system you live in, and the universe you occupy. Here are a few tips to ensure that when they do, your story, vision, and mission, shine so bright they couldn’t miss it.

Good design can help people connect with people, inspire action, bring joy, and ultimately touch the planet.

So, your brand is on a mission to change social culture and leave the world better than you found it? Here are a few reasons why we recommend working with a social impact design studio (like us).

Good design, invites everyone in, creating unity and connecting on a deep emotional level. We believe design is capable of changing our world; here’s how we wield the tool.

When it comes to figuring out a brand identity, brands, like people, need to have a mission, vision, and values.

As your brand grows and evolves you’ll likely experience the occasional growing pain in your branding. You may begin to ask yourself questions like, “should I create a sub-brand?” “what about a second business?” If you’re wondering where to take your branding from here, the good news is that you don’t have to do it alone!

A brand launch is one of the most exciting and momentous parts of the branding process. To avoid critical mistakes and give your brand the buzz it deserves, you should be thoughtful about your brand launch.

While it’s tempting to try and appeal to everyone, you’ll find more success if you instead define a narrow target audience and focus on tailoring your marketing and design to them.

Creativity is a necessary skill for all kinds of work — not just design. Without creativity, there would be no innovation, no ideation, and no improvement.