We believe in order to change the world we must always be open to new ideas.
Peruse our best practices for marketing and design, musings about the world, tips on running ethical and sustainable businesses, and much more.
We think it’s important to note that we believe in the continual learning, growth, and stretching of our minds and worldviews. With that in mind, our viewpoints may shift over time. We ask that you not only welcome this but do the same.
FEATURED ENTRY
How to Breathe New Life into Your Branding
“You don’t actually need a date or a New Year to tell you when to refresh your brand; you just need to know when it’s time to... Your brand is more than just your logo and color palette, so refreshing your brand is more than just an exercise in graphic design — it starts at the foundation level.”
All Journal Entries
Graphic Design vs. Brand Design: Why You Need Both to Grow Your Business
As a business owner, you’re always looking for ways to grow your company. However, it can be hard to know what strategies you should prioritize first. For example, should you hire a designer, a brand manager, or both? Here’s how to know!
Should You Hire a Professional Graphic Designer for Your Small Business?
Professional design and branding isn’t just for big companies. Even local, small businesses can benefit from working with a professional — and it’s not as out of your reach as you might think!
Branding & Web Design for Nonprofits: Best Practices
Fundraisers, door-to-door campaigns, and petitions are some of the many creative ways nonprofits work to spread their message. As visionary, world-changing organizations, they are always seeking ways to further their mission. One frequently overlooked way to do that, however, is through quality branding and design.
4 Mistakes to Avoid in Your Website Redesign
While giving your website an overhaul can make a significant difference when it comes to aligning your online presence with your authenticity it can also be a frustrating and tricky process. These are some of the most common mistakes to avoid in your site redesign process.
How to Design a Website You Can Be Proud Of
Your website is the virtual storefront of your business — so it’s vital to make it an online space that you can be proud of! I’ve worked with dozens of companies to design their websites, and along the way, I’ve discovered a few common elements that can make or break a website.
Our Favorite Equal Opportunity Design Project: Paradise.love
When we think about our dream projects here at Sereth Design we get most excited about working with companies who are purposeful in their mission to create change in the world. One of our favorite projects to date was Paradise.love, a production company based in Chicago focused on helping brands create inclusive and diverse experiences for their audiences.
Our Favorite Mental Health Design Project: Kutoa Project
Sereth Design prioritizes working with brands involved in the arts, mental health, sustainability, and equal opportunity. Recently, we worked with the Kutoa Project. They are a counseling, therapy, and education service center in Nairobi, Kenya, to help them redesign their 5-year-old branding and bring life and vibrance to their website.
Sereth Design: An Aligned & Redesigned Brand
A Brand Refresh for Our Second Year in Business
We started off the New Year with a bang by launching our rebrand! queue the celebratory Malbec We’re thrilled to kick off the year as your one-stop-shop design studio, Sereth Design.