As your brand grows and evolves you’ll likely experience the occasional growing pain in your branding. You may begin to ask yourself questions like, “should I create a sub-brand?” “what about a second business?” If you’re wondering where to take your branding from here, the good news is that you don’t have to do it alone!

As a business owner, you’re always looking for ways to grow your company. However, it can be hard to know what strategies you should prioritize first. For example, should you hire a designer, a brand manager, or both? Here’s how to know!

Professional design and branding isn’t just for big companies. Even local, small businesses can benefit from working with a professional — and it’s not as out of your reach as you might think!

Fundraisers, door-to-door campaigns, and petitions are some of the many creative ways nonprofits work to spread their message. As visionary, world-changing organizations, they are always seeking ways to further their mission. One frequently overlooked way to do that, however, is through quality branding and design.

While giving your website an overhaul can make a significant difference when it comes to aligning your online presence with your authenticity it can also be a frustrating and tricky process. These are some of the most common mistakes to avoid in your site redesign process.

Your website is the virtual storefront of your business — so it’s vital to make it an online space that you can be proud of! I’ve worked with dozens of companies to design their websites, and along the way, I’ve discovered a few common elements that can make or break a website.

When we think about our dream projects here at Sereth Design we get most excited about working with companies who are purposeful in their mission to create change in the world. One of our favorite projects to date was Paradise.love, a production company based in Chicago focused on helping brands create inclusive and diverse experiences for their audiences.

Sereth Design prioritizes working with brands involved in the arts, mental health, sustainability, and equal opportunity. Recently, we worked with the Kutoa Project. They are a counseling, therapy, and education service center in Nairobi, Kenya, to help them redesign their 5-year-old branding and bring life and vibrance to their website.

A Brand Refresh for Our Second Year in Business

We started off the New Year with a bang by launching our rebrand! queue the celebratory Malbec We’re thrilled to kick off the year as your one-stop-shop design studio, Sereth Design.