When I set out to build a business, I wasn’t fully prepared! In the seasons of chaos, I’ve learned how to prioritize rest and reflect. Today, I want to share with you a few of the lessons I’ve learned as a female founder.

As I’ve found my footing in the business world, it’s still hard to say no, but it has been a rewarding experience. I wanted to share my thoughts on how to do it, when to do it, and why you should feel empowered to do so as a business owner.

When we think about our dream projects here at Sereth Design we get most excited about working with companies who are purposeful in their mission to create change in the world. One of our favorite projects to date was Paradise.love, a production company based in Chicago focused on helping brands create inclusive and diverse experiences for their audiences.

When you’re thinking about elevating your business, a great place to start is with your designs. However, if you aren’t a designer, it can be challenging to think about what that looks like to develop moving forward. If you’re ready to make a long-term investment to work with an agency, you can outsource your ongoing design needs to an agency in a partnership.

Sereth Design prioritizes working with brands involved in the arts, mental health, sustainability, and equal opportunity. Recently, we worked with the Kutoa Project. They are a counseling, therapy, and education service center in Nairobi, Kenya, to help them redesign their 5-year-old branding and bring life and vibrance to their website.

Working with a graphic designer can be a magical and invigorating experience as long as you are compatible partners with strong communication. In this journal, we're sharing some ideas to help you give your graphic designer better feedback to work together seamlessly and communicate like the dynamic duo that you are!

While it can be a significant investment to invest in in-depth branding work with a graphic designer, it’s worth every penny if you’re looking to create a remarkable brand. It may feel like a considerable expense, with few tangible benefits, so this post will dig deep into what branding is, and the differences a graphic designer can make in your branding if you choose to work with one.

Whether you’re starting from scratch or thinking it’s time for something fresh when you decide to look for a graphic designer, it’s easy to get overwhelmed and discouraged with all the options out there. With so many places to find someone with talent, it can be challenging to feel confident in your decision. We’re going to share some tips to help you find a graphic designer you love on the first try! 

A Brand Refresh for Our Second Year in Business

We started off the New Year with a bang by launching our rebrand! queue the celebratory Malbec We’re thrilled to kick off the year as your one-stop-shop design studio, Sereth Design.

Designer friends, this one's for you. Passion projects may be one of those things that we think, “I don’t need to do them, right?” Maybe we say, “I’ll do a passion project when I have a little down time”, or “I’ll do that passion project during the next lull”.

Here’s the bottom line: There is always going to be someone out there doing the same thing as you. And yeah, that STINKS sometimes! Especially in the online space, it’s so easy for us to become consumed with what other business owners are doing, what their services are, what their branding looks like, how much they’re growing… the list goes on.

When we work together, you’re puttin’ your entire first impression in my hands. And that’s a responsibility I do not take lightly! In order to nail that love-at-first-scroll moment, there are a few things I need to know about your business first.

When using stock images in your work, it is important to make sure those images are inclusive and diverse. Read my top 4 tips on how to do it!

Investing in brand design shapes your brand story and connects with your ideal customers. Here's why you need solid branding!

A solid creative direction helps us understand exactly how we'll use design to solve your problems before any design work is created!

Are you looking to make the move from full-time design employee to full-time design freelancer or studio owner? Then these reality tips are for you!

For my dear entrepreneur friends struggling with mental health, remember: mental health moments require time and space.

When was the last time you did something for your own business? Here are my best tips for finding time to move your business forward.

I believe that you should seize every opportunity you can to showcase your unique design style in your work. Here I'll tell you why that is!

Read my tips for finding your own sources of inspiration to create unique branding in your business that will stand out.