Sereth Design exists to support businesses committed to changing the world through heart-led brands. We loved working with Green Mountain Collective (GMC)! GMC is the nation’s oldest non-diet community.

In an increasingly digital world, customers expect every business to be present and active on the Internet and social media. In this journal, we discuss traditional and digital marketing and how cohesive graphic design across platforms digital and beyond can impact and elevate your marketing plans.

When people look at the cost of hiring a professional graphic designer, they tend to pick their jaw up off the floor and move on to a drag-and-drop tool like Canva, or Wix. While these are great tools for people who know how to use them, it can be daunting to design something that sticks out from the crowd if you’re only comfortable with templates.

When we think about our dream projects here at Sereth Design we get most excited about working with companies who are purposeful in their mission to create change in the world. One of our favorite projects to date was Paradise.love, a production company based in Chicago focused on helping brands create inclusive and diverse experiences for their audiences.

When you’re thinking about elevating your business, a great place to start is with your designs. However, if you aren’t a designer, it can be challenging to think about what that looks like to develop moving forward. If you’re ready to make a long-term investment to work with an agency, you can outsource your ongoing design needs to an agency in a partnership.

Sereth Design prioritizes working with brands involved in the arts, mental health, sustainability, and equal opportunity. Recently, we worked with the Kutoa Project. They are a counseling, therapy, and education service center in Nairobi, Kenya, to help them redesign their 5-year-old branding and bring life and vibrance to their website.

Working with a graphic designer can be a magical and invigorating experience as long as you are compatible partners with strong communication. In this journal, we're sharing some ideas to help you give your graphic designer better feedback to work together seamlessly and communicate like the dynamic duo that you are!

While it can be a significant investment to invest in in-depth branding work with a graphic designer, it’s worth every penny if you’re looking to create a remarkable brand. It may feel like a considerable expense, with few tangible benefits, so this post will dig deep into what branding is, and the differences a graphic designer can make in your branding if you choose to work with one.

Whether you’re starting from scratch or thinking it’s time for something fresh when you decide to look for a graphic designer, it’s easy to get overwhelmed and discouraged with all the options out there. With so many places to find someone with talent, it can be challenging to feel confident in your decision. We’re going to share some tips to help you find a graphic designer you love on the first try! 

When we work together, you’re puttin’ your entire first impression in my hands. And that’s a responsibility I do not take lightly! In order to nail that love-at-first-scroll moment, there are a few things I need to know about your business first.

When using stock images in your work, it is important to make sure those images are inclusive and diverse. Read my top 4 tips on how to do it!

A solid creative direction helps us understand exactly how we'll use design to solve your problems before any design work is created!

I believe that you should seize every opportunity you can to showcase your unique design style in your work. Here I'll tell you why that is!

It can feel like there’s a carbon copy of your business at every turn. So how the heck are you supposed to stand out from the crowd?

Think of your Brand Guidelines as the “when to use what, where to use it, and how to use it” of your new brand. Here's what to expect!

Rebranding your business could be the next step to increase revenue and have dream clients dying to work with you.